MarketingThatWorks

Your end-to-end consulting business-partner in the Gulf and beyond

About Us

An international agency with deep respect for local culture and business practices. Shift helps Middle Eastern companies scale effectively, enter new markets, and prepare for long-term growth — from Vision 2030 to cross-border expansion into the CIS region.

OfficesDubai - Moscow - Minsk - Astana

Over 70 BrandsTransformed

WHAT WE OFFER

Our Services

From strategy to execution — we deliver practical, market-ready solutions that help businesses grow, scale, and lead across diverse markets. Each service is tailored to regional realities, enabling Middle Eastern brands to thrive locally and expand globally.

Shape where your business is going - we bring clarity to big decisions, from business model design to regulatory adaptation and long term planning in fast-evolving Gulf markets.

Explore Service

Launch products with real market fit — we turn customer insight into pricing, positioning, and go-to-market strategies that drive traction in Middle East markets.

Explore Service

Design digital systems built to scale — we develop IT architecture, platforms and automation tailored to regional infrastructure and operational complexity.

Explore Service

Build sales that drive revenue — we structure teams, channels, and playbooks around how Gulf markets buy, scale, and compete.

Explore Service

Create brands people trust — We craft region-specific strategies that align your brand with the Gulf market — across culture, language, and behavior.

Explore Service

Lead organizations that deliver — we structure roles, goals, and governance systems to turn strategies into results across fast-moving, multicultural teams.

Explore Service

Lead organizations that deliver - we structure roles, goals, and governance systems to turn strategies into results across fast-moving, multicultural teams.

Explore Service

Our Principles

What Makes Us Unique?

Our Principles

Cultural Intelligence

Purposeful Communication

Ownership in Results

Discreet by default

Built for Your Reality

Honest by design

With You All the Way

Cultural Intelligence

Purposeful Communication

Ownership in Results

Discreet by default

Built for Your Reality

Honest by design

With You All the Way

Business in Action

Our Cases

Business in Action

Government-Endorsed National Energy Strategy

Client:Major energy holdingWhat we did:Developed a 10-year strategy and investment roadmap aligned with national vision programs and secured federal approval.Results:3 investment scenarios, 40+ project initiatives, and tracked execution across the group

Government-Endorsed National Energy Strategy

Re-Launching a Courier Delivery Product

Client:Large logistics providerWhat we did:Relaunched a historically unprofitable service into a standalone product with clear positioning and pricing.Results:Break-even in 6 months, +25% average order value, +10% monthly sales

Re-Launching a Courier Delivery Product

Strategic Foresight 2035

Client:Top-tier logistics holdingWhat we did:Mapped future technological, economical, financial, behavioral trends, held foresight workshops, and defined long-term risk and growth scenarios.Results:10-year trend-map with opportunities and disruptions marked up

Strategic Foresight 2035

Freight ERP & Fleet Marketplace

Client:Large trucking companyWhat we did:Launched a freight ERP and digital marketplace, automated planning and dispatch for 6000+ third-party trucks, and optimized speed and cost across freight operations.Results:2× profit margin increase, up to 350% productivity growth

Freight ERP & Fleet Marketplace

ERP system for International Logistics Startup

Client:Xalq GlobalWhat we did:Built and launched a full-cycle logistics ERP system from scratch, covering procurement, customs clearance, and last-mile delivery across multiple countries.Results:+10.000 new clients in the first 6 months

ERP system for International Logistics Startup

IT-architecture renovated for a E-com

Client:Multi-national marketplaceWhat we did:Conducted an IT audit, mapped logistics processes, assessed existing solutions, designed and implemented a transformation strategy with a targeted blueprint and plan.Results:>90% NPS, -40% warehouse order processing time, +50% warehouse space efficiency

IT-architecture renovated for a E-com

Transforming KPI Management

Client:Top-tier Logistics holdingWhat we did:Created a transparent and balanced KPI system aligned with strategy and operations, improving accountability and reducing payout cycles.Results:Transparent metrics, measurable goals, and a functioning KPI system within six months.

Transforming KPI Management

IT-System Scaled with Microservices

Client:Leading courier and express delivery companyWhat we did:Rebuilt the ERP into a microservices architecture, launched an integration platform, automated operational accounting for franchisees, and rolled out innovations including predictive analytics, and robotics for sorting lines.Results:2.5M operations per minute, <5% to 70% digital orders

IT-System Scaled with Microservices

IT Strategy for a Logistics Leader

Client:Leading international logistics providerWhat we did:Analyzed the IT landscape, identified growth priorities, and designed an innovative long-term strategy that balances scalability with flexibility for testing new ideas.Results:20% potential cost savings identified, 30+ innovative initiatives pipeline

IT Strategy for a Logistics Leader

R&D Center Implementation

Client:Leading international logistics providerWhat we did:Launched an innovation hub with structured processes for scouting, testing, and scaling new technologies and business ideas.Results:10+ pilots launched per year, 3–5 innovations scaled into core operations each year

R&D Center Implementation

Selected Collaborations

Brands we worked with

The Team

Founders

Anna Zhuravleva

Founder Head of Marketing & Sales

Expert in making marketing and sales works as a system to achieve sustainable long-term growth. Believes that brand reputation comes from real results, not just image.

Stanislav Gorbatovskiy

Founder Head of Innovation & Technology

Tech visionary with 20+ years in IT architecture, platform design, and transformation, building smart, complex and scalable systems. Believes great technology should be invisible, but make everything work better.

Ruby Morgan

Founder Head of Strategy & Growth practice

15+ years shaping business development strategies for major holdings. Believes any bold vision is achievable with the right systems behind it.

Founders

The Team

Anna Zhuravleva

Founder Head of Marketing & Sales

Expert in making marketing and sales works as a system to achieve sustainable long-term growth. Believes that brand reputation comes from real results, not just image.

MarketingThatWorks

Our Services

What Makes Us Unique?

What Makes Us Unique?

Our Cases

Government-Endorsed National Energy Strategy

Re-Launching a Courier Delivery Product

Strategic Foresight 2035

Freight ERP & Fleet Marketplace

ERP system for International Logistics Startup

IT-architecture renovated for a E-com

Transforming KPI Management

IT-System Scaled with Microservices

IT Strategy for a Logistics Leader

R&D Center Implementation

Brands we worked with

Founders

Anna Zhuravleva

Stanislav Gorbatovskiy

Ruby Morgan

Founders

Anna Zhuravleva

Start the Shift Book a call